Discounts8 / 102
Put distance between old and new
Physical gap reads as a bigger difference.
Why it works
Distance–difference link
We subconsciously translate space into magnitude. The farther apart the original and sale prices sit, the larger the saving appears.
Before
$80$60
After
$80 $60
How to apply
- ✓Add generous spacing between original and sale price.
- ✓On sliders, spread out the price markers.
Watch out
- Too much distance and people stop connecting the two numbers.