The psychology of pricing
Small, research-backed ideas on how people read a price tag — and how to design for it.
#001
Price Design
Let small words hug your price
Words like “only” or “low” rub off on the number next to them.
#002
Discounts
Make sale prices look different
A discount only works if the eye notices it changed.
#003
Price Design
Go big on what they pay today
Font size quietly tells people how much a number matters.
#004
Perception
Nudge prices to the left
We map small numbers to the left, big ones to the right.
#005
Price Design
Shrink the currency symbol
The $ sign is a reminder that money is leaving.
#006
Framing
Show the expensive option first
The first price sets the yardstick for everything after it.
#007
Framing
Reframe into tiny units
$1 a day hits differently than $365 a year.
#008
Discounts
Put distance between old and new
Physical gap reads as a bigger difference.