Perception4 / 102
Nudge prices to the left
We map small numbers to the left, big ones to the right.
Why it works
Mental number line
Most of us imagine numbers growing from left to right. A price placed on the left side of a layout tends to feel smaller than the same price on the right.
Before
Product ............ $79
After
$79 ............ Product
How to apply
- ✓Test left-aligned price blocks on product cards.
- ✓Place discounts on the left of the original price.
Watch out
- Effect may flip for right-to-left reading cultures.