Price Design3 / 102
Go big on what they pay today
Font size quietly tells people how much a number matters.
Why it works
Size–magnitude link
We read visual size as importance. Highlight the attractive part of a price (a low monthly fee) and shrink the parts that hurt (the total, the fees).
Before
$348/year
After
$29 / mo, billed yearly
How to apply
- ✓Enlarge the friendly number, shrink the fine print.
- ✓Keep the hierarchy honest — the full price must stay visible.
Watch out
- Huge fonts on a discount amount can make savings feel bigger, too — pick deliberately.