Discounts2 / 102
Make sale prices look different
A discount only works if the eye notices it changed.
Why it works
Visual contrast
If the sale price looks like any other price, shoppers don’t register the deal. A distinct color, font or position signals “this is special” before they even read it.
Before
$49
After
$69 → $49
How to apply
- ✓Use a dedicated color for sale prices only.
- ✓Show the old price crossed out and smaller.
- ✓Keep the style consistent across the whole store.
Watch out
- Overusing sale styling turns it into noise.