Price Design1 / 102
Let small words hug your price
Words like “only” or “low” rub off on the number next to them.
Why it works
Gestalt proximity
Our brain bundles things that sit close together and blends their meaning. Put a word that implies “little” beside a price and the price itself starts to feel little.
Before
$5 fee
After
A small $5 fee
How to apply
- ✓Visually tie the word to the number — same line, same weight.
- ✓Name entry plans plainly (Starter, Basic) instead of Platinum-style labels.
- ✓Avoid “large”, “premium”, “big” right next to the number.
Watch out
- When bigness is the selling point (a big sale), go big on purpose.
Research: Coulter & Coulter, 2005, Rick et al., 2008
Used in case studies
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