Price Design5 / 102
Shrink the currency symbol
The $ sign is a reminder that money is leaving.
Why it works
Pain of paying
Currency symbols make the spending moment more vivid. Making the symbol tiny — or dropping it where context is clear — softens that sting.
Before
$24
After
²⁴
How to apply
- ✓Render the symbol smaller and lighter than digits.
- ✓In menus, try plain numbers without symbols.
Watch out
- Never hide the currency when it’s ambiguous (international stores).